Joe DeFranco is the founder and owner of the world-famous DeFranco's Gym (now located in Austin, TX at the Onnit Academy). DeFranco's has been voted one of America's 10 Best Gyms by Men's Health magazine and one of America's Top 5 Most Innovative Gyms by Greatist.com.

Joe's training techniques have been featured in and on ESPN, Spike TV, NFL Network, WWE Network, Men's Health Magazine, Men's Fitness Magazine, and in the New York Times best-selling book, "The 4-Hour Body." His resume includes NFL players from all 32 teams, MLB & NBA players, WWE superstars, UFC fighters, Olympic athletes, and high school and college All-Americans.

In 2015, Joe was inducted into the Personal Trainer Hall of Fame (an international organization) in the Trend Setter division. He is recognized as "an individual who has had a significant contribution to the personal training industry, specifically by creating trends which have dramatically influenced the world of fitness."

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